MIPTV Conferences: Charting the Next Decade

Charting the Next Decade

Grab a front row seat to the digital twenty-tens: 150 global influencers share case studies, business models and thought leadership.

Download the full conference programme and access the dynamic conference & events programme via the Online Community.

Producers' Forum

Stimulating funding, development and creativity

Monday 12 –Tuesday 13 April


Organised in association with World Screen News

The first ever “Producers’ Forum” presents a full programme of conferences, workshops and matchmaking events specifically created to help the MIPTV participants whose principal activity is television production develop their projects and fund production.


Co-Production Spotlight 2010
This all-new initiative is designed to identify fresh international co-production opportunities and facilitate production development. A superpanel featuring studio majors from MGM, ITV, E1 and Myriad Entertainment amongst others will draw the big picture on current co-production trends.

Regional Co-Prod Workshops spotlighting China, Malaysia, Brazil, Canada, Japan and Singapore will boost creative collaboration between producers worldwide. Learn more.


Principles of Transmedia Storytelling
Transmedia producers Jeff Gomez (credits Avatar) and Nathan Mayfield (credits Lost) will lead a creative boot camp for producers on how to develop a “transmedia bible” as a guide book for storytelling and content creation to extend entertainment properties into highly successful transmedia franchises.


Entertainment Master Class
A tutorial on how to sell and protect formats, this renowned training seminar provides invaluable instruction on how to negotiate cross-platform deals and exploit your intellectual property.


Screenings: Fresh TV Around The World
Join The WIT’s Virginia Mouseler for “Fresh TV Around the World”, the highly-anticipated annual showcase of the planet’s 30 most talked about TV Formats aired or commissioned.

MIP Digital

Charting the next digital decade

Explore the digital power of now! MIP Digital welcomes the digital community’s brightest minds and futurists to weigh in on today’s digital landscape.

Digital VIP Summit

Monday 12 April

MIP Digital kicks off with a by-invitation executive brainstorming huddle featuring 40 senior leaders from the highest ranks of digital entertainment.

Click here for confirmed list of Digital VIPs.

Digital Think Tank Conferences

Tuesday 13 April / Wednesday 14 April

Dual Revenue Stream: Value Of Online Content
MIP Digital goes straight to the bottom line, debating the risks and rewards of building content payment walls: pay vs. free, ad-supported, subscription, Freemium and micropayment – what will be the right mix?


The power of now!
Evaluate the impact of real-time and social media on mainstream programming.


Social Media Seminar

Gerd Leonhard

Presented by the futurist, author and blogger Gerd Leonhard, this seminar will explore behavioral trending and digital audience tracking to leverage the real-time social conversation around live content.

Brands & Content Across All Media
Traditional advertising has been about controlling the message, and commercials have passed as an annoyance to the consumer. Enter the digital “conversation model,” where advertisers and programmers engage behavior, track transactions and interactively converse with fragmented and empowered audiences at the micro levels. Major brands and agencies will share a stage with producers and broadcasters to talk about how entertainment content is helping to engage the digital consumer.


Changing Advertising Models
An expert panel will look at the way in which innovative new advertising models are being tried and tested by content owners looking to monetize their content in a digital world.


3D Television: 2010, The Breakthrough Year
On the heels of box office hit Avatar, TV programmers, producers and set manufacturers have announced their big leap into 3D broadcasting this year. Our special focus on 3D will take an in-depth look at today’s “it” technology, exploring the new players and proposed channels as well as the impact on television production and post-production.


Thursday 15 April

Keynote: Next Generation Audience Engagement

Kevin Slavin

Kevin Slavin, Managing Director and co-founder of Area/Code will lead a futurist look at the cross-media entertainment landscape where virtual and real-world spaces, content and audiences overlap in real-time through synchronised games, television and mobile devices.

Mobile Engagement 2.0
Explore how to exploit next generation mobile applications to create on-the-go, geo-informational content for entertainment devices that put the user at the center of the action through mobile augmented reality and social gaming.


Frontiers of Digital Interaction: Digital Urban Entertainment
Digital city & media, location-based city games: how will digital entertainment come into play in the merged-reality megalopolis of the future? Discover the Next Frontier of Digital Interaction in this exhilarating "taster session" created in partnership with Wired UK.

Register now!

MIPTV, April 12-16, 2010, Cannes, France

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View the 2010 Floorplan

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Submit a speaker proposal for MIPTV’s 2010 conferences.

Find out what happened

The MIP 2009 conference programme presented over 150 of the biggest names in global TV and film entertainment, digital media and advertising.
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